Think of any famous brand and imagine what comes first in your mind - their logo for sure! This single scenario is enough to show you the worth of best designed logos for brands. If we ask you to name any famous brand having no logo, we could remain unanswered.
In fact, research showed that almost 75% of the audience recognizes a brand's logo. So, if you are a brand and want to make your identity extraordinary, you can start your journey with a stunning logo.
When it comes to creating a stunning and affordable logo design that can describe your brand’s vision efficiently, it demands more than color or typography. We need to understand human psychology and how they are attracted when they see some geometrical shapes, visuals, text, font size, and much more. This is the reason that we are here with a collection of some mind-boggling tips to create the best designed logos.
So let’s make your brand new hot topic to discuss for everyone!
Secret To Create Best Designed Logos for Your Brand
Conceptualize With Icons
For logo design, an icon captures what your brand stands for without actually showing its product or service. An icon, either descriptive or abstract, can represent your organization. Let’s take an example: Apple company, with a bite from Apple’s logo, brings innovation and knowledge, which is precisely what a brand in tech is all about.
So, Visualize your icon as a symbol, not a painting. It needs to be visual, memorable and emotional. The graphic icon has a significant impact and must be uncomplicated enough for clients to recollect after one look.
Lower and Upper Case: Never Underestimate That
Even the smallest details can make a big difference in creating the best designed logos. Uppercase logos usually suggest strength, while lowercase sets a vibe. Playing and experimenting with different case letters and color options can make your text more appealing and easy to remember.
Add delights with Handwritten Fonts.
Handwritten fonts are a popular design trend in logos. They represent the quirky and creative side that attracts customers. These fonts can be used for taglines; however, all-caps texts seem less genuine. For a casual, friendly look, use lowercase.
Create a Tagline That Goes Well With the Logo
In the best designed logos, the placement of the slogan plays the role of the unsung hero. When creating a tagline, make it shorter than your brand name, preferably not exceeding 25-30 characters. If the name font is thick, try using a thinner or simpler font for the tagline. Balancing your logo ensures that it remains clear and effective.
Maintain Balance in the Brand name and Tagline.
Visual balance is the essence of design. The tagline should go parallel with your name, creating a harmony. If one is longer - adjust the font or size for the balancing out. This way a natural, soothing look which will appeal to the viewers and potential clients is achieved.
Leave Some Room For Your Logo
There should be some space around your logo to breathe, just like a painting in a frame. Leave a spacing between the logo and its edge for an even look. If it feels cramped, enlarge the frame or reduce the font size. This is the place for your logo to shine and maintain its visual attractiveness.
Make Sure It Must Be Readable
The logo needs to be legible on various brand elements, including websites, business cards, etc. Check the text size and font of your logo on different platforms and devices. If your logo looks clear, it will retain its utility. Be sure that it is legible in any condition for all possible buyers.
Contrast The Background
Select a background color contrasting your text to ensure your logo is seen. For instance, incorporate a dark background with white font. This improves the visual appearance.
Align Elements
Alignment plays an integral part in achieving a balanced logo. Ensure the logo’s name, tagline, and icon are straight and well-spaced. Pay attention to alignment, symmetry, and negative space. As a rule, the alignment of all elements (left, center, or right) creates consistency.
Try To Be Evergreen
Your logo needs to be timeless, as it is also the basis of your online brand reputation management. Spend time and effort creating a logo that will look good years from now. A timeless logo can pass the test of time, staying relevant and stylish for five or even ten years.
Do's and Don'ts for Creating the Best Designed Logos
In the history of brands, there are a lot of brands that offer top-notch services and products but people were not aware about them. This is because the mediocre logo gets lost in the crowded market. This means, what you are offering is equally significant as how you are offering. Every single detail is important for crafting a best designed logo that makes your customers a fan of it.
But don’t worry. Here are some tips you can follow to find out what you should do and what to avoid while creating your next game-changing logo.
What You Should Do | What You Should Avoid |
Keep It Simple A simple logo goes a long way and is a lot easier to remember than others | Avoid Clutter Including too many elements into your logo may result in your logo being unclear and hard to memorize. |
Maintain Balance Create harmony among all components for a unified style. | Overcomplicate Fonts Choose a basic, readable font over a fancy one. |
Ensure Versatility Make a logo that can look great in all resolutions and formats. | Skip Trend Chasing Place durability above momentary fashion. |
Use Appropriate Colors Select colors that are associated with your brand's character and have sufficient contrast. | Ignore Feedback Be ever ready to adapt your logo and make changes based on the constructive criticism you receive. |
Ensure Readability Ensure text is readable across all platforms and sizes. | Neglect Testing Have your logo tested on different media platforms to make sure it remains consistent. |
Conclusion:
Designing the best designed logo calls for more than just picking classy typefaces and colors. It’s about grasping the core of your brand’s identity and rendering it as a lasting and recognizable visual identity design. By taking heed of these tips, you can build a memorable and timeless logo that can touch your audience. It is important to note that an effective logo is one of the most vital assets for promoting brand awareness and for your business success.
FAQs
- What are the critical elements of the best designed logos?
In the end, the most effective logos have to be simple, multi-functional, and balanced. This is achieved by using appropriate colors and fonts that represent the brand’s identity. These are designed to make the brand’s message readable across all platforms and sizes.
- Why is balance important in logos?
Balance guarantees that all logo components, whether text or icons, fuse into a visually appealing and harmonious result. Thus, It helps make the logo more professional and accessible to remember.
- What features of my logo will help it to stand out?
To make your logo stand out, concentrate on simplicity, contrast colors, and adaptability across all media. A cool icon that visually represents your brand's personality is also a very effective factor.
